pure synergy
creative + marketing for online wellness company
As the in-house senior creative for this online wellness company, I worked with a marketing team to carve out a loyal e-commerce niche in an already saturated vitamin and supplements category. Authenticity and consistency in the messaging effectively communicated the product core values; purity of ingredients and product potency. The re-design of packaging and digital + print collateral clearly messages the hand-crafted purity of this product and the company.
ux design, website wire-frame re-design, digital + e-commerce asset creation, email campaigns, social content creation, product development, packing design + production, catalog design, photography art direction, illustration, trade booth design, product sell-sheet design
